Benefits made personal.

Hey! We’re ThrivePass. We’re here to make benefits feel personal again, with thoughtful experiences that meet people where they are.

August 2014
ThrivePass Founded

In 2014, ThrivePass launched as an independent company, evolving from our sister company, Wishlist Rewards, through Boulder’s Boomtown accelerator.

January 2016
Well-being Expanded

ThrivePass expanded its vision of well-being to support physical, emotional, mental, and financial health.

September 2017
Offerings Expanded

To support continued growth, ThrivePass joined forces with Flex Compensation and USI in Minnesota and expanded into the TPA space.

February 2019
Tuition Reimbursement Launched

Committed to building a robust benefits suite, ThrivePass expanded its offerings with the launch of Tuition Reimbursement.

March 2019
New CEO

With continued growth in mind, ThrivePass welcomed cofounder Andreas Deptolla as CEO.

April 2019
New COO

TPA industry expert Ryan Tacke joined ThrivePass as COO after collaborating with the team on various initiatives.

October 2019
AON Panel Earned

AON added ThrivePass to its exclusive panel for servicing clients with FSA, HSA, HRA, and COBRA solutions.

July 2020
PrismHR Partnership Formed

PrismHR and ThrivePass joined forces to help PEOs deliver competitive benefits to their clients.

January 2021
COBRA Decision Enablement Launched

ThrivePass launched COBRA Decision Enablement to help departing employees confidently choose the health coverage option that best fit their needs, whether through COBRA or the Marketplace.

April 2021
PEO Podcast Debuted

CEO Andreas Deptolla launched the PEO Podcast, featuring candid conversations with industry leaders and changemakers across the PEO space.

April 2022
New President

ThrivePass cofounder Andreas Deptolla transitioned from CEO to President, focusing on strategic partnerships, marketplace development, and stakeholder relationships.

April 2022
New CEO

ThrivePass named Ryan Tacke as CEO after serving as COO since 2019 and helping lead the company’s operations, product, development, and sales efforts.

April 2023
Colombia Office Established

ThrivePass established an office in Pereira, Colombia, expanding support for Spanish speaking participants and helping more people engage with their benefits.

September 2024
Pre-Tax Marketplace Launched

ThrivePass expanded its Marketplace to include HSA and FSA eligible products, making it easier for participants to use their pre-tax dollars on eligible healthcare purchases.

April 2025
Better Together

ThrivePass expanded into employee rewards and recognition by joining forces with our sister company, Wishlist Rewards.

April 2025
New President

Former Wishlist CEO Skylar Elisberg became ThrivePass President, bringing his journey full circle as one of the company’s earliest employees.

May 2026
A New Chapter

Joining Navia and IGOE marked a new chapter for ThrivePass, bringing together three industry leaders with a shared vision to drive innovation, expand impact, and shape the future of employee benefits.

Our values.

At ThrivePass, we care—about our team, our customers, and every interaction. We’ve distilled this commitment into our four core values: courageous, accountable, resourceful, and engaged.
C
Courageous

Have the confidence to think differently, innovate, and act.

  • Challenge defined boundaries to encourage innovation and take calculated risks.
  • Think of challenges as learning opportunities; be open to change.
A
Accountable

Take responsibility for impact (not just intent) by honoring commitments, escalating risks early, and fixing root causes.

  • Provide and invite feedback in an honest and respectful way.
  • Be self-aware, understand how your actions affect team and organizational dynamics, and act with integrity.
R
Resourceful

Exercise critical thinking and use available resources to create opportunities and solutions.

  • Collaborate across teams and seek diverse perspectives to learn from others, tap shared expertise, and find effective solutions.
  • Apply creativity when considering solutions.
E
Engaged

Actively lead: own everything in your lane, prioritize and execute, driving results with clarity, discipline, and humility.

  • Understand how your role impacts your direct team, the broader ThrivePass team, clients, and members.
  • Pursue mastery in your work.

Our offices.

Denver, CO
This location is ThrivePass’ headquarters. ThrivePass started its journey in Boulder, CO but quickly outgrew the space and moved to the bustling city of Denver.
Minneapolis, MN
This location was opened as part of an acquisition in 2017. We're excited to have a location in the midwest where many of our clients and brokers can also be found.
New Delhi, India
In the heart of New Delhi stands ThrivePass’s India office, where all of our developers are located. Team India has now expanded to our People & Culture, Design, and Operations teams!
Pereira, Colombia
In 2023, we proudly expanded our global presence with the opening of a new office in Pereira, Colombia. Nestled in the vibrant Centro Comercial Parque Arboleda, this location plays a pivotal role in how we support our Spanish-speaking participants—ensuring they feel confident and connected as they engage with their benefits.