Hey! We’re ThrivePass. We’re here to make benefits feel personal again, with thoughtful experiences that meet people where they are.
In 2014, ThrivePass launched as an independent company, evolving from our sister company, Wishlist Rewards, through Boulder’s Boomtown accelerator.
ThrivePass expanded its vision of well-being to support physical, emotional, mental, and financial health.
To support continued growth, ThrivePass joined forces with Flex Compensation and USI in Minnesota and expanded into the TPA space.
Committed to building a robust benefits suite, ThrivePass expanded its offerings with the launch of Tuition Reimbursement.
With continued growth in mind, ThrivePass welcomed cofounder Andreas Deptolla as CEO.
TPA industry expert Ryan Tacke joined ThrivePass as COO after collaborating with the team on various initiatives.
AON added ThrivePass to its exclusive panel for servicing clients with FSA, HSA, HRA, and COBRA solutions.
PrismHR and ThrivePass joined forces to help PEOs deliver competitive benefits to their clients.
ThrivePass launched COBRA Decision Enablement to help departing employees confidently choose the health coverage option that best fit their needs, whether through COBRA or the Marketplace.
CEO Andreas Deptolla launched the PEO Podcast, featuring candid conversations with industry leaders and changemakers across the PEO space.
ThrivePass cofounder Andreas Deptolla transitioned from CEO to President, focusing on strategic partnerships, marketplace development, and stakeholder relationships.
ThrivePass named Ryan Tacke as CEO after serving as COO since 2019 and helping lead the company’s operations, product, development, and sales efforts.
ThrivePass established an office in Pereira, Colombia, expanding support for Spanish speaking participants and helping more people engage with their benefits.
ThrivePass expanded its Marketplace to include HSA and FSA eligible products, making it easier for participants to use their pre-tax dollars on eligible healthcare purchases.
ThrivePass expanded into employee rewards and recognition by joining forces with our sister company, Wishlist Rewards.
Former Wishlist CEO Skylar Elisberg became ThrivePass President, bringing his journey full circle as one of the company’s earliest employees.
Joining Navia and IGOE marked a new chapter for ThrivePass, bringing together three industry leaders with a shared vision to drive innovation, expand impact, and shape the future of employee benefits.



Have the confidence to think differently, innovate, and act.
Take responsibility for impact (not just intent) by honoring commitments, escalating risks early, and fixing root causes.
Exercise critical thinking and use available resources to create opportunities and solutions.
Actively lead: own everything in your lane, prioritize and execute, driving results with clarity, discipline, and humility.



