Denver, CO, April 14, 2025 – ThrivePass, a leading platform of personalized employee benefits, is excited to announce its acquisition of Wishlist Rewards, a premier employee recognition and rewards provider.
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The combined entity will operate under the ThrivePass brand, leveraging the expertise of both companies to deliver an unparalleled suite of services. By integrating Wishlist Rewards' innovative recognition programs into ThrivePass' Pre-tax, COBRA, Tuition Reimbursement, and Lifestyle Spending Accounts solutions, the new platform will offer a seamless and holistic approach to employee engagement across all services.

"We are thrilled to join forces with Wishlist Rewards to bring employers across the globe the most personalized benefits in the market," said Ryan Tacke, CEO of ThrivePass. "This acquisition represents another significant milestone for our company. Together, we will provide our clients with a more comprehensive solution that addresses the evolving needs of today's workforce."

The transaction weaves a wealth of experience and resources, enabling the combined company to accelerate innovation and expand its market reach. Clients can expect an enhanced user experience, with access to a broader range of benefits, rewards, and recognition programs designed to foster a positive and productive workplace culture.

"We are excited about the opportunities this integration brings," said Skylar Elisberg, CEO of Wishlist Rewards. "By combining our organizations, we will be able to offer a more robust and integrated platform that empowers organizations to recognize and reward their employees in meaningful ways and meet broader needs of employees."

The integration process is expected to be seamless, with no disruption to existing services. Clients of both ThrivePass and Wishlist Rewards will continue to receive the high level of service and support they have come to expect.

For more information about the merger and the enhanced services, please visit www.thrivepass.com or contact Nicole Gundacker (nicole.gundacker@thrivepass.com).

About ThrivePass
ThrivePass is a leading provider of employee benefits and engagement solutions, offering a comprehensive suite of services designed to enhance employee well-being and satisfaction. With a focus on innovation and user experience, ThrivePass helps organizations create a positive and appreciated workplace culture.

About Wishlist Rewards
Wishlist Rewards is a premier provider of employee recognition and rewards programs, offering innovative solutions that empower organizations to recognize and reward their employees. With a commitment to excellence and customer satisfaction, Wishlist Rewards helps companies foster a culture of appreciation and engagement.